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Photography 101

They say a picture is worth a thousand words, but in real estate, a picture could be worth a thousand dollars (or more).  Most agents aren’t photography professionals, but there is an understanding that better photos get listings more attention, and ultimately, a higher selling price.

The absolutely best photos are taken not with “point and click” cameras, but with SLR (single-lens-reflex) cameras.  Without getting too technical, just know that SLR cameras give the photographer more control and produce higher quality images.

While an SLR camera costs more than your average point-and-click shooter, consider that a recent study found that listings with high quality photos sold for anywhere between $934 and $116,076 more than their average listing photo counterparts.  If your agent doesn’t have an SLR camera, then you could easily recoup your investment by purchasing one yourself.

Even though better photos attract more online attention, only about 15% of listings make use of the superior technology.  Obviously, high-end listings stand to reap the greatest benefits, so if you’ve got a million dollar home, why would you skimp on such an important facet of marketing it?

However, there is a caveat: the study found that homes listed under $300,000 didn’t see any real difference in sales price with the finer photos, so realistic and competitive pricing is the most effective marketing tool in those cases.